Modicare Limited, one of India’s leading direct selling companies, has won the Product of the Year 2012 award in the prestigious ‘Product of the Year India Consumer Survey for Product Innovation 2012’. Modicare received the highly acclaimed award in the Crème Hair Color Category for its Salon Neo Colors, a unique and innovative formula in hair colouring with rice protein, wheat protein and vitamin complex.
Product of the Year award given for Salon Neo Colors.
Receiving the prestigious award, Manisha Amol, Vice President—Marketing, Modicare Limited, said, “It is a moment of pride for us to be conferred with this award at the Product of the Year India Consumer Survey for Product Innovation 2012. It is a source of pride and recognition for all the initiatives that we have taken in product research and innovation. It is an opportunity for me to formally acknowledge and thank our consumers for their continued trust in Modicare. Winning this award has authenticated the sincere efforts that we have put in over the years.”