Monte Carlo launched its fitness brand Rock.It

Fashion brand Monte Carlo has forayed into fitness wear and launched a new brand Rock.It for workout and sports attire.

Rishabh Oswal, president, Monte Carlo said “We understand the need of adding a fashion element while you are in a gym, a park or in a playground. To make our consumers stand out in the crowd, we have taken a conscious decision to make just 300 number of pieces of every style to keep the exclusivity of ‘what our customer wears’ alive. So next time when you are working out you will not find any other person in the same attire. We commit to keep your wardrobe exclusive in these 300”.

Initially, the Rock.It range will be sold exclusively on its online store (www.rockit.co.in) and later, across all the prominent e-commerce platforms.

Market Research firm Euro-monitor said the active wear segment is poised to grow at a CAGR of 17.1%. In 2015-16, the category grew by 22%, beating the global growth of 7%.