Mother Dairy eyeing southern market
To sustain its growth rate, mother dairy has started reaching out to the southern market.
Tags: Mother dairyFebruary 06, 2013 | comments ( 0 ) |
Mother Dairy, India’s third-largest ice cream maker and dairy products company has announced their strategy to expand in the southern states. The ice-cream market is worth Rs 2,000 crore and south India accounts for one fourth of that. The ice cream manufacturing facility could come up either in Hyderabad or Bangalore, a call on which would be taken by the year-end.
Company has already entered Hyderabad last month and is now looking at expanding into cities such as Chennai, Patna and Ahmedabad over the next 12-18 months. For its expansion in the region, Mother Dairy plans to tie up with local retail majors and focus on corporates for institutional sales, apart from using its own milk outlets network
Apart from multinational brands, such as Kwality Walls, and home grown players like Amul, Vadilal, Lazza Ice Creams and Cream Bell, the southern market also has local players like Heritage Foods and Scoops
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