India’s leading fashion e-commerce company Myntra is all set to launch its exclusive red carpet line as the official style partner for IIFA Weekend 2018, in Bangkok on 23rd June; the company said this in a statement today.
The company said with its extensive fusion of fashion and lifestyle brands will bring together the core belief of the brand and the glamour of IIFA’s platform in its exclusive limited edition red carpet line.
According to Myntra, with partner brands the line will boast of iconic red carpet looks at affordable prices for the consumers and will be available on all Myntra platforms.
“After an immensely successful edition of IIFA last year at New York, Myntra and IIFA have set a new benchmark in the closely knit film and fashion industry. IIFA-2018 styled by Myntra is an association that brings together best of fashion by Myntra and best of Bollywood by IIFA; offering Indian shoppers the opportunity of owning the unique looks and styles of their favorite celebrities from the ramps of IIFA, through the Myntra app. We clocked millions of impressions on social media during the previous edition and received encouraging response from our customers and expect even greater visibility in the upcoming edition in Bangkok,” said Gunjan Soni, CMO, Myntra & Head, Jabong.
Myntra recently has partnered with over 2000 leading fashion and lifestyle brands in the country such as Nike, Adidas, Puma, Levis, Wrangler, Arrow, Jealous 21, Diesel, CAT, Harley Davidson, among other.
The company services over 19,000 pin codes across the country.