Myntra launches Fitiquette

It’s time to get the right size, and right fits as  the fashion e-retailer, Myntra, has acquired San Francisco based technology platform provider, Fitiquette, due to which there is a huge transformational change in the online shopping space by providing new experience to its customer by offering ‘try before you buy’. The financial terms of the deal were not disclosed, except to note that the acquisition was part cash, part stock. This is Myntra’s second acquisition in a short span of four months.