Roadster, one of India’s leading casual outdoorsy lifestyle brands, has launched Augmented Reality T-shirts (AR Tees). With this launch, Roadster is offering shoppers a set of t-shirts that bring their roadster visual to life.
The new range of tees is created by Myntra’s own Innovation Labs and is set to take the level of Innovation in fashion to the next level.
These talking tees have a readable AR code in it that the Myntra app can read and bring the graphic to life.
The brand’s new innovation is set to change the way people look at the every-day staple t-shirt that has come a long way, from the solids to the popular graphic tees.