One of the leading paint companies in India, Kansai Nerolac, has launched a new brand campaign ‘No VOC NoGadbad’ that aims at educating consumers on the side effects of the VOC (volatile organic chemicals) in paints. The three fold brand campaign that comprises of TVC’s, Print ads and direct outreach to the customers was unveiled on September 10 and will feature brand ambassador Shah Rukh Khan, highlighting the importance of healthy living.
As a part of the campaign, Kansai Nerolac also introduced a nouvelle concept, where consumers and fans of Shah Rukh Khan could call him on 022 3310060 to seek details on healthier and safer paint and get connected to Nerolac home painting services and also acquire knowledge on the ill-effects of VOC. One could also visit their website www.nerolachealthyhomes.com for more information. AlsoNerolac fans on the Facebook page will get regular post on how to décor house with healthier and safer paint.
“We have always encouraged healthy and safer living and with this campaign, we aim at educating the need for checking about VOC content while choosing paints, VOC in paints can be harmful. Also paints are not just choosing a color or design it is a lot more than just beautification. This innovative concept aims at reaching out to the end consumers across strata be it the painters, Architect, Interior decorators and consumers. This further strengthens our brand commitment towards creating a safer environment and encouraging use of paints.” said Sukhpreet Singh, Vice President of Marketing and Sales (Decorative), Kansai Nerolac.