New CMO at Homeshop 18

Rashmi Berry takes the position.

HomeShop18 has appointed Rashmi Berry as Chief Marketing Officer. In this role, Rashmi is responsible for building and establishing a strong ‘HomeShop18’ brand across the business verticals of TV, web and mobile.

Rashmi brings with her over 18 years of strategic and operational experience in branding and marketing across industry verticals. Her last assignment was with The HT Media Group, where she launched the Groups’ Radio brand Fever 104 FM, an HT-Virgin Radio Collaboration and the flagship news portal

Commenting on her new responsibilities, Rashmi Berry said, “I am extremely excited at the opportunity to further strengthen the HomeShop18 brand, a well established market leader in the TV home shopping space and one of the fastest growing e-commerce brands, since its launch last year. Virtual retail in India is going through an explosive phase of growth with increasing penetration, technology innovations, product range expansion and increasing competition. I look forward to the exciting journey as homeShop18 achieves leadership not only in market share, but also in mind share.”

Commenting on the appointment Sundeep Malhotra, CEO and Founder of HomeShop18 said, “We are extremely excited to have Rashmi on board. Her rich marketing background and deep understanding of consumer behaviour will contribute immensely in further consolidating our brand and entrenching us deeper with our continuously expanding consumer base.”