Mobile messenger 'WhatsApp’ emerges as the most engaging mobile app; while the site ‘Flipkart’ is the top e-tailing website for urban Indian consumers. In the telecom sector, Nokia is the preferred brand of mobile handsets, while Vodafone ranks as the top mobile operator. These are the findings of the first round of Consumer Rankings for India launched earlier today, by Nielsen, a global provider of information and insights into what consumers watch and buy.
Nielsen India Consumer Rankings are based on popularity and consumer experience for six lifestyle categories including Smartphone Apps, E-Tailing sites, Mobile Handsets, Mobile Operators, Books and International Travel preferences of urban Indian consumers. These findings will be released at an All India level for all 6 categories and select city rankings will be released for 4 categories (E-tailing, International Travel, Mobile Handsets and Mobile Operators) across Delhi, Mumbai, Chennai, Kolkata, Bangalore, Hyderabad, Ahmedabad andPune. The rankings are arrived at using Nielsen proprietary tools, current panels, and in-depth surveys and studies where relevant across the country and are unique to each category.
“While we have always provided uncommon consumer insights for our clients, with this initiative we are taking insights from cities across the country, and giving back to consumers” said Piyush Mathur, President , Nielsen India Region. “These rankings reflect the pulse of urban Indian consumers, and will provide a different lens to view the lifestyle choices that urban consumers are making every day. In sync with our view on innovation and complementing todays on-the-go lifestyle, the App created for these rankings is the right accompaniment to the information on the website and allows access to consumers literally at the touch of a screen ”, he added.
“Nielsen has always been the curator of the consumer voice and these consumer rankings are a reflection of collective consumer intelligence, at the national level and for our top cities. These will enable the Indian consumer to validate choices and make empowered lifestyle decisions” said Ranjeet Laungani, Vice President , Nielsen India. “Nielsen consumer rankings acknowledge that the Indian consumers not only want to be heard but also be better informed. These rankings will provide the average urban Indian with a neutral, fact-based consumer view on everyday categories that are relevant to them” he added.