Nike India launched its destination store in Bangalore. The 5,500-sq ft store, the brand's largest in India, is completely Bluetooth-enabled. There is also a running area in the store, where consumers can get their foot scanned. The ‘Foot Scan' is a pressure measurement system that gives out information on the kind of feet runners have so that they can match their foot type with the right kind of footwear. There is the ‘running space' where consumers get the ‘Nike +' experience wherein they obtain ‘instant' feedback on their workout.
While the concept of experiential retailing is yet to find its foothold in the Indian market globally it is creating waves especially in the fashion and lifestyle segment.