Nippon Paint Launches First-Of-Its-Kind ‘Select Store’ in Karnataka

Nippon Paint (India) Private Limited (Decorative Division) Asia’s leading paint manufacturer today launched its first Select Store at 32, C.R.E. Complex, Hennur Main Road, Bangalore. Select Stores are exclusive stores for Nippon Paint products, owned and operated by Nippon Paint dealers. It is a retail model designed for the home décor segment and provides interior and exterior paints. 

 

The first Select Store in Bangalore is launched in partnership with Aishwarya Enterprises, one of Nippon Paint’s highest rated dealers. This unique store offers customers colour consulting, expert painting advice and Nippon Paint products, all under one roof. Its experiential elements will add further value; with the touch and feel panels, customers can experience different textures and finish of various paint products, with virtual visualizer customers can get an idea of how their home will look with different paint colour combinations.

 

The Select Stores are an attempt to empower Nippon Paint dealers by providing them an opportunity to sell Nippon Paint’s international quality hi-tech paints. Nippon Paint will launch similar stores across various states in the following years. 

 

Talking about the launch,  S Mahesh Anand, President – Decorative Paint, Nippon Paint India commented, “Nippon Paint is devoted to offering our customers the best of our paint offerings through various channels. The Select Store is our ultimate endeavour to benefit our loyal dealers and eliminate customer concerns like paint quality, lack of expert consulting and lack of choices. We are delighted to partner with Aishwarya Enterprises to launch this disruptive retail model in Bangalore. With the launch of this new outlet, we promise to offer our customers in Bangalore a delightful paint buying experience”.