Senior Correspondent, IndianRetailer.com & Retailer Magazine Oct 23, 2019 / 3 MIN READ
OPPO has launched its Super Flagship Store in Bangkok, Thailand. This is the first step in the Chinese smartphone company’s international expansion strategy into the Asia Pacific region.
The new store represents OPPO’s first global presence outside of China. The company is further aiming to have six more flagship stores in Malaysia, Indonesia, Vietnam, Philippines and Taiwan by 2020.
With this launch, OPPO has expanded already well-developed sales channels including more than 52,000 retail points and over 44,000 sales representatives.
Jimmy Yi, President of OPPO Asia Pacific, said, “OPPO is now already one of the top players in the region. It is important that we continue to evolve with consumers and the industry in order to stay competitive. The next frontier of our strategy is strengthening the premium experience and continue to innovate consumer experiences both offline and online.”
Super Flagship Store offers customers with an interactive experience, allowing OPPO to showcase its latest technology, including 5G network availability.
Having focused on the offline market for a major part of its presence in India company has now become the latest one to have its own online store to sell devices after Motorola.
Oppo has moved out of the top five rankings in the smartphone segment with a 4% share in January from 9% a year ago, while Vivo’s market share halved to 7% in the same time.
Gome Electronics India which is a fully-owned subsidiary of Gome Telecom Equipment, part of the Hong Kong listed Gome Retail Holdings has over 1,700 stores in China.
The OPPO-owned online store will allow customers and to shop for any of their favorite products just with a click of a button.
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