Online beauty platform, Nykaa has launched its brick and mortar store in Mumbai.
Located at Infiniti mall, the store features brands including Estée Lauder, Clinique, L’Occitane, Ciaté, L.A. Girl among others.
With the launch of the store, the company is taking up an Omni-channel approach to beauty retail with plans to open 30 offline stores across India by 2020.
Falguni Nayar, CEO and founder, Nykaa, said, “The omni-channel route is a logical extension in order to offer our customers a seamless shopping experience. Each piece of the consumer’s experience is enhanced by consistently offering products digitally, in-store and through the Nykaa app with innovations like product consultations, exclusive offers, tutorials and much more.”