PVR Cinemas is India's Most Trusted Brand in entertainment

PVR Cinemas, one of the leading names in multiplexes across India, has been voted as India’s Most Trusted Brand in the entertainment sector by the Trust Research Advisory (TRA). The report released by TRA has ranked India’s first multiplex at 217th place. PVR is the only brand in the entertainment category that made it in the 300 most trusted brands list.
The study is compiled into a 140-page report titled “The Brand Trust Report, India Study, 2012”. It is the most intensive study on Brand Trust undertaken in the country; the study generated nearly two million data points and 17,000 brands. Indian Statistical Institute helped create a statistically robust Brand Trust Index, which has been used to hierarchically rank India’s Most Trusted Brands.