Parryware strengthens distribution network with Shop in Shop concept

Parryware, one of India's leading manufacturers of bathroom products, has announced the introduction of shop in shop concept to strengthen its distribution footprint across India.

Parryware brings the novel concept in the category in tie up with Home Town, a national chain known for providing home solutions and promoted by Future Retail Limited.

As part of this exclusive tie-up, a dedicated section showcasing the beautiful range is set up in bathroom section at Home Town stores. These include the complete bathroom offering from Parryware including WCs, basins, showers, faucets, et al. Delivering contemporary and youthful bathroom solutions in India, Parryware products meet the standards of the highest quality. The brand has many firsts credited to it including launch of Colour story, green faucet ranges conforming to the norms required for smart cities etc.

KE Ranganathan, Managing Director Designate, Roca Bathroom Products Pvt Ltd, said, "With changing consumer behaviour and increasing focus on superior buying experiences, being available in the larger stores that house various home solutions products under one roof becomes crucial. We plan to redefine the bathroom products buying experience for the customers and the tie-up with Home Town is a move in that direction. Our presence in Home solution outlets allows us to stay closer to the customers who like to experience various brands and take informed buying decisions. We are delighted to receive great response from customers and we shall expand our presence to more stores soon."

He further added, "We are targeting a CAGR of 20% for the company in India by 2020. Parryware being the biggest contributor to the India business revenue stands at 80%. Bolstering our distribution across India at national and regional level for Parryware is an integral part of our India strategy."

Parryware has already executed shop in shop concept in Mumbai, Kolkata, Bangalore, Hyderabad and Noida, where Home Town stores are strategically located in high footfall areas including prominent shopping malls. The brand will soon be available with stores in Gurugram, Greater Noida and Guwahati.