PayPal, ORRA and Aashni & Co, to work together

PayPal, the global open digital payments company has announced partnership with jewellery retail chain ORRA and Aashni & Co, an online luxury fashion store, in a statement.

PayPal said the partnership is to strengthen its presence in the jewellery and fashion categories.

“We are seeing increasing popularity of ethnic Indian designs in jewellery and fashion across the globe, especially during the festive season. We want to enable Indian merchants to not only sell within the global marketplace but also to do so with greater confidence. Our partnerships with a host of Indian brands will make them accessible to international consumers who choose PayPal as their trusted payment option. Our market leading risk management capabilities help mitigate risks involved in cross border trade, enabling merchants to scale beyond geographical boundaries.We are delighted to promote home-grown Indian brands and further the Government’s Make in India initiative with these partnerships,” Megha Thareja Tyagi, Director, Large Merchants, India, PayPal said.

PayPal believes this partnering will enable the brands to access opportunities prevailing outside India and also serve Indian consumers across the globe.