Paytm announces its partnership with IIT Kanpur under 'Cashless Campus'

Digital payment company Paytm has announced its partnership with IIT Kanpur under the company's ‘Cashless Campus’ initiative, Paytm shared in a statement.

Paytm said it has enabled its QR code-based cashless payment solution across various offline touch-points within the IIT Kanpur campus including hostel canteens, medical store, tea stalls, book stalls and cycle repairing shops among others.

The company said they believe this partnership will help students and teachers make quick and easy payments without the worries of carrying loose change.

Kiran Vasireddy, Senior Vice President, Paytm, said, "Our ‘Cashless Campus’ initiative has proven to be a great success with the country’s youth. This is a clear reflection of the younger generation’s eagerness to choose digital payments over the hassles of cash. IIT Kanpur would be a great addition to our extensive portfolio of premium institutions including IIM Ahmedabad, IIT Madras and Sree Ram College of Commerce among others that have gone cashless with Paytm. We strongly believe these cashless campuses would add a huge positive impetus to our vision of a cashless India."

This move is in line with Paytm’s strategy of targeting major campus areas for cashless transactions, the company added further.