Paytm introduces 'Nearby', an easy way to find the nearest Paytm merchant

As part of its ongoing mission of helping India go cashless, Paytm, one of India's largest mobile payments and commerce platform, has introduced the 'Nearby' feature on its platform. This will enable Paytm customers to get information about their nearest Paytm merchant.

Sonia Dhawan, DGM, Paytm, said, "I am confident that while our customers will appreciate the increased convenience of finding Paytm services near them, our merchants & partners will value the exponential increase in visibility and new business 'Nearby' feature will bring. This is a great example of how mobile technology can drive business across the retail industry by redefining the hyperlocal space."

The new 'Add Cash' feature allows customers to find the nearest points such as ICICI & Axis bank branches where they can get cash loaded in their Paytm wallet. Paytm users can use any of these add cash points across the country. The 'Upgrade your Wallet' option lets customers become a Paytm VIP and earn benefits worth Rs 5000 by doing KYC at the nearest Paytm agent.

Paytm can be used to pay for just about everything in daily lives be it online or offline. Local taxi/autos, petrol pumps, CNG stations, grocery shops, restaurants, coffee shops, multiplexes, parking, pharmacies, local tea/vegetable vendors, newspaper vendors, all prefer Paytm because of its convenience.

As millions of Indians take to using Paytm to transact offline, the company has set a bolder target to achieve its goal of helping India go cashless.