Senior Correspondent, IndianRetailer.com & Retailer Magazine Jun 07, 2017 / 2 MIN READ
Digital platform, Paytm has launched ‘Movies under Rs. 100’, a special segment for shows with ticket prices below Rs. 100.
This new option has been launched with the aim of making the movie ticketing accessible for a wider set of customers including families, college goers among others.
Madhur Deora, CFO & SVP, Paytm, said, "This service is aimed at offering customers the movie going experience at an affordable price. Initial response is very encouraging, and we are seeing usage especially among college goers, young couples and families."
With more than Rs 400 cr in revenue within a year of launch, Paytm's online movie ticketing service is available at more than 3500 screens across 550 cities.
This strategic move allows customers across India to access an exclusive range of premium beauty and personal care products at attractive discounts through the Paytm se ONDC Network using the Paytm app.
As a prominent buyer app on the ONDC Network, the company has experienced remarkable growth, now offering over 200 brands across diverse categories.
As consumer preference leans increasingly towards mobile transactions, businesses are swiftly embracing digital payment options.
Paytm reported a positive EBITDA before ESOP cost (earnings before interest, taxes, depreciation, amortization, and employee stock option costs) of Rs 31 crore.
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