Senior Correspondent, IndianRetailer.com & Retailer Magazine Apr 17, 2017 / 2 MIN READ
In a case of mistaken identity, many people downgraded and uninstalled the mobile application of e-commerce platform 'Snapdeal' instead of social networking app 'Snapchat' to mark their protest against certain unverified comments of Snapchat CEO about the Indian market.
The social media was abuzz with criticism against Snapchat CEO, Evan Spiegel after a report quoted one of the company's former employees as saying that the top executive told him that the "app is only for rich people" and that he (CEO) was not interested in expanding the business to "poor countries" like India and Spain.
Snapchat, on its part, has rubbished the allegations.
However, soon after the controversy erupted, #BoycottSnapchat became one of the top trending topics on Twitter and people began to uninstall the app and give it poor ratings and reviews on various app stores.
Interestingly, a section of Internet users mistook Snapchat to be Snapdeal and uninstalled the e-commerce app of the latter. This came to light after netizens started posting pictures of the blunder on Twitter.
Many users also went on to explain how the two apps were different.
Recognizing the surge in preference for brand-centric, value-driven retail, Snapdeal has strategically added various lifestyle brands, catering to consumers seeking both quality and affordability.
The synergy between Agoda and Snapdeal capitalizes on the strengths of two industry giants, aiming to address the dynamic requirements of the Indian market.
ONDC’s focus on expanding the online opportunity in India and creating a more inclusive e-commerce ecosystem is well matched with Snapdeal’s focus on growing e-commerce beyond just brands and urban users.
Snapdeal was reportedly looking to raise $152 million at a valuation of about $1 billion.
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