Peter England eyes 30% market share

Plans to add 100 new stores to its existing 500 stores by March 2014.

One of India's leading menswear brand, Peter England, announces its plans to expand its presence across the country. The brand will open up 100 new outlets by March 2013 and along with its presence strenghten its market share to 30 per cent in future.

Currently, Peter England has 500 stores and its market share stands at 20 per cent, growing at a rate of 2 per cent per annum. With its presence across 200 cities, Peter England also looks at exploring new markets and catering to the middle-class and upper middle class segments.

Peter England owns half of the total outlets in the country while rest are operated on the franchisee basis.