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Philips to expand kitchen portfolio

To add kitchen appliances from Povos basket.

Tags: Philips Electronics India, India, Global, Povos, Kitchen, Appliances, Preethi

March 29, 2012  |  comments ( 0 )  | 
Philips to expand kitchen portfolio
Philips Electronics India is expanding its product portfolio by adding more kitchen appliances from its global portfolio. Reports suggest that the company could also bring high-end products from the global range. All these products will be retailed under the brand name, Preethi.
According to Rajeev Chopra, Vice-Chairman and Managing Director of the company, the Philips team is studying in detail possible products that could be brought to India from its Povos basket in China.
The company is of the view that a lot of products from Povos can be brought into India. The company is studying the relevance of products and also the customisation that these products would require.
Last year, the company's Dutch parent, Royal Philips Electronics, had acquired Povos Electric Appliance Co in China, soon after it bought out the Chennai-based Preethi Appliances.

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