Prada expands its online presence in China

In order to expand its digital presence in China, Prada, an Italian fashion house, has launched a flagship store on China’s largest e-commerce company JD.com.

The new digital flagship store will be offering Prada’s upcoming autumn/winter collection.

Kevin Jiang, President of international business, JD Fashion and Lifestyle, said, “Prada is synonymous globally with the highest taste in fashion and luxury, and it is truly an honour to welcome them to our online platform. International brands are increasingly recognising the power of JD when expanding into China’s burgeoning luxury market, and we look forward to helping Prada connect with China’s sophisticated consumers.”

According to the new agreement, Miu Miu and Car Shoe, brands under Prada Group, will also unveil authorised flagship stores on JD.com.

The online business of Prada Group posted double-digit growth in 2018. The company eyes to establish an online presence for all of its sub-brands by the end of 2020.