Provogue India to enter fashion watch segment

Provogue to diversify

MUMBAI: “Provogue India plans to foray into the fashion watch segment by next month and is eyeing around Rs 20-25- cr revenue from this business over the next 18 months”, said a top company official.


“We are entering the watch segment next month and plan to launch 20 models initially. The watch category in India is growing fast. We will initially start with the top five metros and then move into other cities. We have a manufacturing contract with Fossil and the products would be manufactured at its Himachal unit,” said Mr Akhil Chaturvedi, Director, Provogue India.


“We are eyeing around Rs 20-25 cr from this segment alone in the next 18 months”, said Mr Chaturvedi but declined to give any investment details for its watch foray.