Provogue sells retail chain business

Provogue India has announced selling of its retail chain business to VEMB Lifestyle Pvt Ltd and Apple Group of Companies. The two companies have come together to acquire the brand name from Provogue to expand their footprint in India. Promart is a multi-brand household retail chain and value format brand which offers premium products at discounted rates under one roof.

The store will offer an extensive range of apparel, accessories, bed linen, home furnishings, kids toys and electronics targeting men, women and kids of all age groups. The store will be a one-stop shop for the aspiring and the new age consumer. Spread across an area of 5000-12,000 sq ft, the Promart stores will provide a great shopping experience to consumers. Promart will enhance the shopping experience for people with a wide array of collection that it offers to its customers. The vast variety of offerings that we provide to our customers both in terms of quality and affordable pricing gives us an edge to stand out in the market place. They plan to achieve a healthy growth trajectory by infusing 150 crore by 2012-13.”