Quiznos forays into the Indian market

USA based Quiznos, one of the largest Sub Quick Service Restaurants (QSR) chains in the world with over 4000 stores in over 35 countries forays into the Indian market. The first Flagship store of Quiznos in India is all set to open in Filmnagar, Hyderabad on 26^th August 2011, followed by the next two opening in September at Inorbit Mall, Gachibowli and Infosys, Pocharam campus. Mr. Lee Vala, International Chief Development Officer informed that it plans to open 10 stores by the end of the year, in the cities of Bangalore, Chennai and Hyderabad, and 30 by the end of 2012.

Arjun Valluri, Chairman of Apollo Elixirs Pvt. Ltd. said that Quiznos has signed a master franchise agreement with Apollo Elixirs Pvt. Ltd. for Southern India, Goa and Sri Lanka.

 Speaking on the occasion Lee Vala said, “We are happy to associate with Mr. Arjun Valluri, an experienced and successful franchisee who is business savvy and knows the local market. Quiznos has generally enjoyed success in Central and South America, and we are eager to try to replicate that success in these new markets.”

Quiznos is confident that India with the young population’s growing affinity toward international brands and willingness to try out new things, it is sure to tantalise the taste buds of Indians. There will also be some local customisation of the menu, including new custom sauces and dressings reflecting the flavours of traditional Indian cuisine.