Textile and apparel conglomerate, Raymond, has joined hands with KVIC for the launch of its branded Khadi label, Khadi by Raymond.
The Khadi & Village Industries Commission (KVIC) has permitted Raymond to promote sale and marketing of Khadi or Khadi products of village industries or handicrafts and forge links with established marketing agencies through the PPP mode.
Under the agreement, Raymond has guaranteed a minimum procurement of Khadi and Khadi products for a period of five years with primary purchases of muslin cotton, wool blends and silk.
Gautam Hari Singhania, Chairman and Managing Director, Raymond, said, "Embodying some of the latest design trends and enhancing its quality Raymond Khadi is to reposition Khadi as a fabric of choice."
As a part of the initiative, Raymond will procure all India Khadi varieties and will send it to manufacturing plants for the final finishing process.
The new label, Khadi by Raymond, will be available at KVIC outlets, 'The Raymond Shops' and leading e-commerce portals across India beginning August 2017.