Realme set to expand into India's offline market

Realme, the China-based smartphone maker, is planning to set up exclusive retail stores in the second half of 2019 in India, expanding into the country’s offline market. The brand is also eyeing expanding its accessories line-up.

Madhav Sheth, Chief Executive Officer, Realme India, said, "In the second half of the year, we would open exclusive stores in India where the prospective buyers can get a hands-on experience of the entire portfolio of Realme devices that would include accessories as well as smartphones."

Currently, the handset maker has one of its research and development (R&D) base in Hyderabad and another in China. Realme's manufacturing factory is located in Greater Noida.

"We have another plant in Greater Noida which is adjacent to the current facility that will cumulatively double up the capacity of making handsets every year. It has just started its operations," Sheth stated.

He added, "With the new offline stores, we would extend our sales channels reaching out to our offline customers in every region. This is the extension of our sales strategy and the ultimate target of 'Realme for Every Indian'."