Scripting a new growth and brand strategy for its value formats business, Reliance Retail Limited, an arm of RIL, has announced its five-year business plan. It will focus on four strategic growth pillars- strengthening presence in multi-brand formats, drive growth through hypermarkets; become a leader in fresh food quality and enable growth through world-class infrastructure such as distribution centres, fresh processing centres and customer innovation centres.
Gwyn Sundhagul, the newly appointed CEO Value Formats, Reliance Retail said, “In our effort to build on the right fundamentals for our business, it is vital to create a People Centric Culture and demonstrate our care and respect to the three key People stakeholders – Customers, Community and Colleagues. We will use this strategy as one of our core principles in the way we do our business going forward.”
The multi-format retailer has unveiled a new brand expression, Aapki Khushi Hamari Khushi, and a vision to generate inclusive growth for its key stakeholders like employees, farmers, kirana stores, customers, vendors and supply chain partners.
The company, which opened its first store in 2006, at present, has around 1,000 outlets across 86 cities spanning 14 states and operates multi-format chains such as Reliance Fresh, Trends, Jewels and Time-Out stores.