Sachin Tendulkar backed Universal Sportsbiz raises Rs 100 crore

Sachin Tendulkar-backed celebrity fashion company Universal Sportsbiz has raised nearly Rs 100 crore from Accel and its Growth Fund, along with NB Ventures Ltd and Alteria Capital as reported with leading media agencies.

The board resolution for the infusion of Rs 99.2 crore was passed on Wednesday, as per regulatory filings sourced from paper VC. The latest infusion brings its total equity funding to close to $50 million.

Universal Sportsbiz launched its brand Wrogn with cricketer Virat Kohli for men’s fashion apparel and Imara for women’s ethnic wear in 2015. It later also launched MsTaken with actor Kriti Sanon, and has now signed up actor Jaqueline Fernandes for Imara.