Sahara Q Shop to enter Maharashtra market
BY - Vaishnavi Gupta
Senior Correspondent, IndianRetailer.com & Retailer Magazine Mar 18, 2013 / 4 MIN READ
Senior Correspondent, IndianRetailer.com & Retailer Magazine Mar 18, 2013 / 4 MIN READ
After successfully launching quality products in the states of Uttar Pradesh, Rajasthan, Bihar, Jharkhand, Uttarakhand and Delhi NCR, Sahara Q Shop is set to launch its operations with 3780 exclusive stores in the state of Maharashtra.
Sahara India Pariwar, a major business conglomerate of India, forayed into the Fast Moving Consumer Goods (FMCG) and quality consumer merchandise retail sector with the launch of ‘Sahara Q Shop’ in August 2012.
‘Sahara Q Shop’ was launched with an aim to provide unadulterated, standardized high 100 per cent quality products at the right prices and has over 300 products in the category of food (staples and processed food) non food (personal care and home care), General Merchandise, Consumer Durables and Lifestyle products.
In phase one, Sahara Q Shop conducted a pilot project for its exclusive retail model in select cities and received overwhelming response from esteemed customers and exclusive retailers.
Sahara Q Shop exclusive retail is a chain of Neighbourhood Convenience Stores that operates over 300-500 sq. ft. of carpet area and has established itself as one of the primary shopping option for daily necessities in its catchment.
Exclusive Franchisee Retail outlet is a unique model launched by Sahara Q Shop in three formats 300, 400 and 500 sq ft area. Each of the franchisee/ exclusive retailers will be given full range of Q Shop products comprising of 188 unit products and 250 Stock Keeping Units(SKU). Each franchisee/exclusive store will cater to 500 to 750 households from its neighbourhood.
Romie Dutt, Chief Executive Officer, Sahara Q Shop, said, “We have received overwhelming response from markets where Sahara Q Shop piloted its operational model for franchisee/exclusive retailers; it has emerged as sustainable income model at appropriate price providing unadulterated 100 per cent pure quality consumer merchandise to our esteemed customers in their neighbourhood.”
The company will provide all the necessary training, collaterals, in-store branding, marketing support to successfully run the store. The average monthly sale expected is Rs 5, 00, 000/ to Rs 8, 50,000/- from 300 sq. ft to 500 sq. ft respectively.
Sahara Q Shop will shortly have their seminars to identify right fit for their franchisee/exclusive retail operations in different cities of Maharashtra.
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