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Samsonite to venture into small towns

Multinational premium luggage maker, Samsonite, will open exclusive company stores in smaller towns of Gujarat to increase


October 01, 2011  |  comments ( 0 )  | 
Samsonite to venture into small towns

 

Samsonite to venture into small towns 
Multinational premium luggage maker, Samsonite, will open exclusive company stores in smaller towns of Gujarat to increase the sales from its mass segment brand- American Tourister. Giving details of the company's Gujarat plans, Sudip Ghose, Group Marketing Director, Samsonite South Asia Pvt Ltd informed that the company would sell luggage in the price range of Rs 1200 per piece to Rs 5000 per piece of American Tourister brand in smaller towns of the state. "This is an important market for us. Currently we have 75 stores selling American Tourister and Samsonite products. In next one year, this number will increase to 100," he added. 

Multinational premium luggage maker, Samsonite, will open exclusive company stores in smaller towns of Gujarat to increase the sales from its mass segment brand- American Tourister. Giving details of the company's Gujarat plans, Sudip Ghose, Group Marketing Director, Samsonite South Asia Pvt Ltd informed that the company would sell luggage in the price range of Rs 1200 per piece to Rs 5000 per piece of American Tourister brand in smaller towns of the state. "This is an important market for us. Currently we have 75 stores selling American Tourister and Samsonite products. In next one year, this number will increase to 100," he added. 

 


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