Shikhar Dhawan to endorse innerwear brand V Star

Shikhar Dhawan will endorse innerwear brand V Star, part of the V Guard group. With this tie-up, V Star is aiming to tap into the opportunity of becoming the ultimate style statement for a sports-loving young crowd

Established in 1995, V Star offers innerwear for women, men and children, with bras, panties, camisoles, tights, vests, briefs, trunks, boxers and bloomers. It is a leading innerwear brand in the Middle East and South India.

The brand expanded its lifestyle product range by launching leggings, capris, T-shirts, knitted shorts, track pants, night wear, shape wear and socks. V Star is manufacturing more than 15 lakhs inner wear and outer wear every month for women, men and children.

V Star employs over 200 direct employees and more than 1000 indirect employees, having 35 distributors and 3500 dealers in South India alone. The brand has a strong focus on research and development for process improvement, cost reduction and new product development.