Shoppers Stop plans creating ‘transformation’ experience in its stores

Retail Chain, Shoppers Stop plans to introduce a host of strategies including fresh store design, better experience, youth-focused brands and a reinvigorating online presence to create greater connect with young consumers aged between 18-25 years.

Govind Shrikhande, Managing Director, Shoppers Stop, said, "The younger customer between 18-25 years of age is currently shopping a lot online and our presence there isn’t very large. Certain brands are only available at our store. We do believe that the younger customer needs to be brought into the store again and again."

He added, "We launched NYX about 6 months back. It is available in 3-4 stores across India. Even brands like Vero Moda, Jack-n-Jill that the youngsters do like, we will be taking them across India as well."

He said, "Shoppers Stop is optimistic about picking up traction dramatically. For that, Shoppers Stop plans creating ‘transformation’ experience in its stores."

Besides, Shoppers Stop plans to make itself omni-present by September 2017. For this, the retailer has planned 60 crore to invest in infrastructure, technology and space.

He said, “The entire focus will be on having brisk and easy experience at the store. To have merchandise placed differently in the stores and to keep personal shoppers who can help consumers shop more efficiently and additionally who can guide them around the store. At the end of the day every customer wants transformation, be it work or in life so we at Shopper Stop, want the customer to have a transformation. To give the customer an ultimate shopping experience."

Currently operating 80 stores in 38 cities, the retailer plans to open 5 new stores in the coming financial year.