Food and beverages major PepsiCo India is in the process of launching its own cafe outlets in New Delhi and four other cities by the end of the year.
Christened 'Smart Choice', PepsiCo launched the first such cafe in Chennai recently to promote its key category - the health segment - which was marketed under the name 'Snack Smart'. The cafe will offer a range of choices for consumers - recipes like Quaker muffins, Quaker Idly (made from Quaker oats, a PepsiCo product), Tropicana 100 per cent smoothies, Nimbooz (the company's lemon-flavoured beverage), coconut mint mocktails - all of which will also be served at the cafe as a health alternative. A gymnasium is also on the cards.
PepsiCo has partnered with the Centre for Nutrition Counseling, Research and Extension Activities at Women's Christian College, Chennai, for this project. The Smart Choice Cafe will cater to students on the campus for healthy breakfast choices.
The company hopes the initiative would not only push its own products but also act as an incentive for its consumers to eat healthy foods and stay fit