Senior Correspondent, IndianRetailer.com & Retailer Magazine Jun 02, 2017 / 2 MIN READ
Eyewear retailer, Lenskart has roped in Snapdeal’s former vice-president and head of category management, Saurabh Bansal, for the role of SVP and head of buying and merchandising.
Bansal, after a three year stint with Snapdeal, has left the company. He was a VP and head of category management at Snapdeal with his latest role being head of Snapdeal Instant. While Snapdeal had ambitious plans for SD Instant, the e-tailer had to dissolve the team as it found itself amid a severe cash crunch raising a question mark on the company's survival.
Bansal is expected to work directly with Lenkart founder and CEO Peeyush Bansal to implement the company's expansion plan.
Before joining Snapdeal, he had led strategy and new business initiatives for Jubilant Enpro along with having a stint with Metro Cash & Carry and Spencer's Retail.
Lenskart has been one of the first startups to try out an omni-channel model and has managed to scale it up to over 300 offline stores now.
Recognizing the surge in preference for brand-centric, value-driven retail, Snapdeal has strategically added various lifestyle brands, catering to consumers seeking both quality and affordability.
The synergy between Agoda and Snapdeal capitalizes on the strengths of two industry giants, aiming to address the dynamic requirements of the Indian market.
ONDC’s focus on expanding the online opportunity in India and creating a more inclusive e-commerce ecosystem is well matched with Snapdeal’s focus on growing e-commerce beyond just brands and urban users.
Snapdeal was reportedly looking to raise $152 million at a valuation of about $1 billion.
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