E-commerce platform, Snapdeal, India's largest online marketplace, has announced daily shopping bonanzas on its platform.
Developed as a response to insights from consumer data, Snapdeal has devised a strategic combination of curated offers, attractive deals, and a wide assortment, to meet the unique needs of its consumers each day of the week.
This includes the monthly one two three sale, special offers like buy more get more, unique deals on each day of the week and hourly offers like Gone in 60 minutes. Additionally, Snapdeal has partnered with the maximum number of banks in the e-commerce space to ensure convenience and affordability to a cross-section of users, irrespective of the bank services they use.
Vishal Chadha, Chief Business Officer, Snapdeal, said, "A deep understanding of shopper behaviour and preferences, is at the core of our merchandising strategy. We have recently introduced a host of merchandising and promotion innovations, many of them industry firsts, based on these shopper insights. The encouraging response to these innovations reveals that we have an accurate pulse of our shoppers."