Spring Air plans to strengthen its presence in India and make an investment of Rs 500 crore. It also has a plan mapped out for other initiatives it wishes to undertake in the Indian market. With several new product launches and a high impact advertising and marketing strategy including signing up as a sponsor for a yet unnamed IPL team on cards, they wish to garner a share of the Indian mattress industry.
To cater to the Rs 3000 Indian mattress industry, it is also opening up two manufacturing plants in Mumbai and Kolkata. Enhancing its production capacity to meet the increasing demands of its Indian consumers is the sole purpose. With rising luxury demand and a regular efflux of health conscious Indians in mind, Spring Air India had successfully launched their second factory in South India near Bangalore, to provide support and comfort for consumers searching for an answer to their sleepless nights. To cater its target audience, Spring Air has planned to open 100 retail outlets till 2015 in India as part of investment. The company aims to be the market leader in Spring and Premium Mattress segment thereby achieving business of more than Rs 300 crore in the next three years.
“Spring Air new collections will offer comfort and support of USA's most highly recommended Bed Pan-India”, said Ashok Sharma, CEO, Spring Air Middle-East & Indian Sub Continent.