Starbucks aims to double US revenue to $4 billion

In a bid to boost growth in the US, global beverage giant, Starbucks Corp is all set to add beer, wine, and evening snacks in its menu to widen its lunch offerings and roll out mobile ordering, according to a Reuters report.

  

Besides, the company said that it has planned to double its US food revenue to around $4 billion by expanding food options. The company looks to reap around $1 billion in new sales from new offerings at nearly 3,000 of its 11,900 cafes in the US.

 

Further, a new mobile ordering and payment system will also br rolled out soon. Expressing his views, Chief Executive of Starbucks, Howard Schultz in January warned that a seismic shift to online shopping was taking a bite out of holiday traffic to many US brick-and-mortar stores.

 

However, Starbucks growth goals aren't focused only for the United States. It will soon announce its plans to double its China cafe count to 3,000 by 2019.