Suguna launches new packaging

Suguna Poultry Farm Limited, one of the leading players in branded egg segment, has redesigned the packaging for its range of premium quality Suguna value added eggs.  The new packaging is designed using a bright yellow label with the brand-name written on a combination of green and red background. Suguna offers four varieties of value-added specialty eggs -- Active, Heart, Pro and Shakti, each fortified with specific vitamins and nutrients to help maintain a balanced diet and healthy lifestyle for people of all age groups and health conditions. Ravindran, Director – Sales and Marketing, Suguna, said, "Health conscious customers are always on the lookout for new food brands in the market which will help improve their health. The eggs are developed by Suguna’s in-house R&D, which is recognised by the Government of India’s Department of Science & Industrial Research. We ensure that the eggs are graded, cleaned and stamped with a quality seal and packed in transparent PVC material boxes, using stringent standards. The customer can view the cleanliness of the egg before purchasing. There is a huge market for value-added eggs going by the shift in the consumers mind for preventive healthcare.”