Swiss Military Worldwide, a premium global Men's lifestyle brand has announced its foray into the Indian retail market. The first outlet will come up in northern region very shortly, and, Franchisee model of the stores too will be launched in the latter part of the year.
With a target of reaching 200+ retail points by end of 2014, the brand is primarily looking at Multi Brand Outlets to expand and will be focusing on five product categories including Travel Gear, Writing Instruments, Lifestyle Accessories, Leather Goods and Garments. Addressing the media, Anuj Sawhney, Managing Director, Swiss Military Worldwide, said, " We are rolling out a phased launch of our retail operations bringing affordable yet high on utility Swiss Military products to the discerning Indian consumer.”
Founded in Switzerland over 30 years, Swiss Military entered the Indian market five years ago and has been operating in the Business-to-Business segment.