Symphony to double network

Dealership network to expand to 20,000.


India’s largest air cooler company, Symphony Limited, is speeding ahead to expand as well as grab a bigger pie of the country’s cooler market by doubling its dealer network to 20,000- plus in the next one year. For this summer, the company has also introduced a new high-end cooler ‘Storm’, which will give cooling for larger spaces of up to 1,000 square feet. Symphony Storm is the only domestic cooler in the world with a capacity to cool such a large area.

Elaborating on the retail network expansion, Achal Bakeri, Chairman and Managing Director of Symphony Ltd, said, “One of the key drivers for Symphony’s growth has been the rapid expansion of its network, which has grown from 3,000 to 10,200 over the last three years. The number of distributors will also be increased from around 550 currently to over 850 in the next one year. With a presence in 3,500 cities across India, the company has the largest market share of 45 per cent. But, the scope for growth is still enormous as the unorganised sector still accounts for nearly half of the approximate Rs 1,000 crore air cooler market in the country.”