TAG Media Network accords with Future TV, Aadhaar now rural shopping mall

In-Store Television Network, TAG Media Network (TAG) has announced a strategic marketing tie-up with Future TV, a part of the Future Group, to form a dominant pan-India in-store television presence. The two networks, which will continue to be separately owned, will be at over 556 stores across Big Bazaar, Spencer`s, More, Pantaloon, Central, and Home Store locations. Through this association, TAG will be responsible for marketing the combined network, and will provide input on operations, programming, and quality control in a seamless, cost-effective and dominant network in the industry. Future Group is looking at repositioning its Aadhaar outlets, which it bought from Godrej last year, to offer a wholesome shopping mall experience. The retailer has launched a pilot project at Shrirampur in Ahmednagar district of Maharashtra for this. Christened Aadhaar Shopping Mall, the Shrirampur outlet opened for business in mid-June 2009. In addition to the regular agro-products, the store houses brands like Fashion@Big Bazaar, Big Bazaar Best Deals, Koryo and House of Godrej. Within three to six months, the company will further decide on extending the new format to all the existing 62 Aadhaar stores in the country. With this new positioning, the company is trying to create a perception of an urban goods provider in rural markets.