TCNS clothing is planning to launch 70-80 stores in this fiscal year. The contemporary ethnic wear firm is also aiming to expand the business line in international markets.
TCNS clothing has three brands in its kitty, including W, Aurelia & Wishful.
Aarti Ahuja, Head (Marketing), TCNS Clothing, said, “At TCNS, we strongly believe in creating memorable and innovative customer experience thus building loyalty leading to a connection between the customers and the brand. We try and communicate through story telling at various stages of the product life cycle thus connecting with the consumer, right from the creation of products via FGD’s to product launches in stores, engaging visual merchandising at shop floor as well as virtual/digital experiences.”
“We have plans to open about 70-80 exclusive brand outlets in the current fiscal for both W and Aurelia. At present, we have stores in countries such as Nepal, Sri Lanka and Mauritius but we are expanding our international presence through online as well as offline modes. Online currently contributes about 10 per cent of the revenue,” she added.