Tanishq, India’s largest branded jewellery retailer, unveiled its large format jewellery boutique in Mumbai. Strategically located amidst high-caliber atmosphere near Fame Adlabs, Link Road, Andheri West, Mumbai, the brand celebrated its flagship store debut in the city. This enormous 20,000 sq.ft.
Gracing the occasion to fete the launch, Mr. C. K. Venkataraman exclaimed, “Branded jewellery players have changed the veneer of jewellery industry and consumers’ mindset drastically in the last couple of years. India is witnessing an overwhelming need for branded retail chains offering jewellery for every occasion across the country. “
Speaking on the specialized services, he further added, “Customers are also expecting a higher level of personalized services in stores. Services like men’s lounge and kids play area are a part of freshly minted design concept to portray the store as a family-destination, rather than being a woman’s space only and it also makes shopping convenient for both partners. This strategic move will provide a stunning exhibition of world class jewellery amidst refined shopping experience to Mumbaikars.”
Paying special attention to diverse taste and requirements of the highly valued new-age customers, Men’s Lounge in the store is not just a spot for men to wait; they are designed with appealing amenities for them to get zoned-out. This store also houses a kids’ corner with drawing books, TV with cartoon channels and games to keep them occupied and to ensure stress and hassle-free shopping experience.
Stocked with exquisite jewellery designs and collections, this store has different sections for gold, platinum and diamond jewellery with prices ranging from Rs. 2,000 to Rs. 35 lacs. With approximately 20,000 exquisite jewellery pieces in the house, the store provides incredible choice - symbolized by the exclusive designing elements and creativity - to the discerning customer.
In sync with the style and panache of the brand, this new architectural concept is dedicated to showcasing fine jewellery collections. The store hosts iconic collections such as Glam Gold, Taj collection, Conversations, Diamonds of Class, Colors of Royalty and many more that have established the brand’s expertise in intricate designs. The boutique also provides skilled in-store jewellery consultants with thorough knowledge of jewels and gems.