Tata Motors to launch TAMO, to reduce car platforms

Tata Motors Ltd is going to introduce a new brand called TAMO, which will incubate new technologies and make cars to meet expectations of consumers, the company confirmed, as the Indian carmaker aims to future-proof its business.

Automakers, in recent years, have come under pressure from ride-sharing companies such as Uber, and technology giants Google and Apple are investing in building autonomous car technologies.

TAMO will contribute to the repositioning of the Tata Motors brand, Managing Director Guenter Butschek informed at an event in Mumbai.

The first car under the TAMO brand will be launched at the Geneva Motor show in March, the company said.

Tata Motors also said it would reduce the number of car platforms from six to two, which will be introduced in 2018, to increase production efficiency and reduce costs.