Tea boutique Chai Chun aims to be a market leader in the segment

Chai Chun, the first organized segregated tea boutique, is looking to expand its retail footprint across India. With this expansion, the brand aims to be a market leader in the organized segregated tea boutique segment.

Founded by tea connoisseur and iconic tea industrialist Rajeev Baid, Chai Chun is running over11 retail stores across the country. The brand plans to add 25 more stores across India in 2019.

Established in 2016, Chai Chun was built with a focus on bringing next-generation tea products. The brand is headquartered in Siliguri, Darjeeling District, West Bengal. It is a division of Evergreen Group, one of the largest tea producers in India.

The brand is a key supplier to major Indian tea cafeterias and tea selling units. It carries over 165 varieties of tea, including a flourishing melange of various tea blends and flavours.

Chai Chun is offering orthodox teas, premium teas, flavoured teas, fruit teas, herbal teas, floral teas, corporate gift ranges, accessories and more, both in loose tea and packet categories.