The McDonald's-UEFA deal

McDonald’s has renewed the commercial tie-up with UEFA (Union of European Football Associations).  The renewal means that McDonald's will be the official restaurant partner for the Euro 2012 and 2016 tournaments. The deal between the two began during the UEFA Championship in 1992 and was extended for another four European tournaments. McDonald's has also been a FIFA World Cup partner since 1994 – a partnership it will continue during this year's World Cup.