Senior Correspondent, IndianRetailer.com & Retailer Magazine Jul 15, 2019 / 4 MIN READ
Diversified conglomerate ITC Ltd will enter into new categories and sub-segments in the FMCG vertical that will be supported by multi-dimensional investments.
Sanjiv Puri, Chairman of ITC, said, “The company is seeking to be an engine of growth for Indian economy through a vibrant portfolio of future-ready businesses.”
“Today, around 25 per cent of ITC's segment revenue is from newer FMCG businesses. To accelerate growth in the FMCG businesses, the endeavor is not only to fortify the existing categories towards delivering industry-leading performance but also to foray into newer categories and sub-segments. This would be supported by multi-dimensional investments as also strategic opportunities for acquisitions,” he added.
ITC will be focusing on health and wellness products within the FMCG vertical.
Puri stated, “A whole range of products are being developed in the health and wellness space. The company will attempt to reinforce the existing categories in the FMCG segment. We want to make FMCG a large business. Take it to Rs 1 lakh crore in the long-term.”
Currently, the turnover of the vertical is Rs 12,000 crore.
The company’s aim is to be the leader in every segment in which it operates.
In essence, ITC's journey in water stewardship sets a benchmark in corporate responsibility and sustainable practices, paving the way for a greener, more sustainable future.
The brand has also collaborated with 15 influencers, including Korean influencers in India, Indian influencers in Korea, and food vloggers, to raise awareness about the new product.
As part of the ceremonial celebration, Aashirvaad Svasthi Pure Cow Ghee will illuminate thousands of Diyas, embodying the 'Aro-Ma of Love' in the newly constructed temple.
This innovative move positions the brand as a trailblazer in the biscuit category, emphasizing its commitment to sustainability and environmental responsibility.
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