Tommy Hilfiger to set footprints in tier II cities

Tommy Hilfiger Apparels India, is eying to mark its presence in new tier II cities such as Amritsar, Ludhiana and Indore as its expansion plans across the country.

Shailesh Chaturvedi, CEO and director, Tommy Hilfiger Apparels India, said that the company is not looking at the metros for expansion and want to be present in 25 cities.

He said that the company is seeing potential in Amritsar, Ludhiana and Indore and is keen to cater to the aspirations of consumers of tier II cities.

However, the brand is not looking at changing the product portfolio for the Indian market.

He expressed that the brand wants to retain and keep the international look and feel of the stores. The customers, therefore, do not find any difference, while shopping in India or abroad.

Chaturvedi added that the company is planning to add 35 more stores this year, which will be a combination of shop-in-shops as well as standalone ones.

The brand has 50 stores, of which 23 are standalone stores, three factory outlets and 25 shop-in-shops.